We explain the benefits of Open Houses for luxury homes and tell you how we carry out this type of event in our real estate agency.
Open Houses, or open houses, are a very common real estate marketing technique in markets such as the US, however, they are not so common here in Spain.
An Open House consists of opening the doors of a house for sale for a day, showing it to potential buyers interested in it or to other real estate agents in the area who can collaborate in achieving the sale.
At Hispania Homes, we believe that Open Houses are an effective tool for publicising a property for sale among estate agents in your area, thus increasing the chances of closing the transaction in a shorter period of time. Below we explain the main advantages that we at Hispania Homes find in Open Houses when selling a luxury property and how we organise this type of event in our real estate agency.
Advantages of an Open House for sellers
The Open Houses of luxury properties are a sales tool, therefore, the main beneficiaries of their multiple benefits are the owners of the properties themselves. Among the main advantages of an Open House we highlight the following:
- Increased visibility: from the moment we publicise the Open House among our collaborators, to weeks after the event, including the day of the event itself. The property for sale will take on a special prominence, standing out from the rest of the properties for sale in the area.
- Greater knowledge of the property: interest in the property will increase among those attending the Open House. The real estate agents attending the event will have an in-depth knowledge of the property, which will increase their motivation to sell.
- Shorter selling time: by having a larger number of estate agents interested in selling the property, the chances of closing the sale in a shorter period of time increase. What’s more, it is likely that the agents attending the Open House already have a buyer in their database looking for a property with similar characteristics to the one advertised.
- Less price negotiation: by shortening the sale deadlines, the need to resort to constant price reductions is reduced, achieving the sale of the property for a price very similar to the starting price.
Open Houses at Hispania Homes
At Hispania Homes we have recently used Open Houses to publicise some of our properties for sale among our group of collaborating agents with excellent results. So that you can find out a little more about how we organise this type of event in our real estate agency, we will now explain how we organise Open Houses at Hispania Homes.
How we organise our Open Houses
For an Open House to be an effective sales tool, the product to be marketed must be competitive: price in line with the reality of the property. Open Houses for luxury properties tend to work very well as this type of product usually has a long marketing process. These tools manage to dynamise the sales process, shortening the time it takes to close the transaction considerably.
Before an Open House, it is necessary to prepare the property to receive visitors: clean and uncluttered spaces, good lighting, no noise interference, a pleasant smell (as neutral as possible)… Since our events are aimed at other professionals in the sector, the idea is to prepare an Open House during working hours.
Publicity Plan
In order for the day of the Open House to be attended by a significant number of real estate professionals, it is necessary to carry out a suitable publicity plan.
At Hispania Homes we have a group of loyal collaborators with whom we work together to sell the properties in our portfolio. This allows us to reach them directly through email marketing or our WhatsApp groups.
To give you an idea, 40 collaborating agents attended our last Open House. Can you imagine the potential of 40 real estate agents looking for your property?
*An Open House is simply one of the many sales techniques that we use in our real estate agency to sell our properties. If you are going to sell a property and want to know a little more about the sales process you are going to start, we recommend you download our Seller’s Guide. You will find information about the most important key factors involved in the sale of a luxury property.
>> Download Seller’s Guide <<
At Hispania Homes, as a real estate agency in Moraira, specializing in the sale of luxury properties on the Costa Blanca, we take care of everything, from the preparation of the property to start the marketing process, to the processing of the necessary documentation for the closing of the sale and purchase, including the promotion of the property by means of sales techniques such as the one we have just seen in this post.
Our luxury real estate services are especially endorsed by foreign clients who entrusted the sale of their property to our real estate agency, and we managed their purchase and sale operations completely while they remained in their country of origin. If you would like more information about our services or would like to know more about what we can do for your property, please contact us.
